Digital Marketing Specialist

Company Description Honore International Group, through Honore International Group, is a multi-service company based in Kigali that provides trusted solutions in Real Estate, Tourism, Event Planning, and Transportation. The organization supports clients in finding and managing property, discovering Rwanda through guided tours, planning memorable events, and accessing safe, reliable transport services. Each department is staffed with a dedicated team that delivers professional and personalized experiences tailored to client needs. Operating under a unified brand, Honore Rwanda offers integrated services that appeal to both local and international clients seeking comprehensive support in Rwanda.

Role Description The Digital Marketing Specialist is a full-time hybrid role based in Kigali City, Rwanda, with the flexibility to perform some responsibilities from home. This role involves planning, executing, and optimizing digital marketing campaigns across social media, web, and other online channels to promote Honore International Group’s real estate, tourism, events, and transport services. The specialist will manage social media accounts, create and schedule content, monitor engagement, and respond to online inquiries in coordination with relevant departments. Day-to-day tasks include analyzing web and campaign performance data, preparing reports, refining targeting strategies, and collaborating with internal teams to ensure consistent brand messaging. The role also includes staying current with digital trends and proposing new tactics to increase visibility, leads, and customer loyalty.

Qualifications

• Strong skills in Social Media Marketing and Online Marketing, with experience managing campaigns across multiple platforms.
• Proficiency in Digital Marketing and Web Analytics to plan, track, and optimize performance of online initiatives.
• Effective Communication skills, including writing clear marketing messages and collaborating with cross-functional teams.
• Experience with content creation tools, basic graphic design or video editing, and familiarity with SEO best practices is beneficial.
• Ability to interpret data, prepare reports, and make data-driven recommendations to improve campaign outcomes.
• Previous experience in real estate, tourism, events, or transportation sectors is an advantage.
• Relevant diploma or degree in Marketing, Communications, Business, or a related field preferred.

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