Marketing Strategist

Company Description RUGARI Marketplace is a modern digital commerce platform designed to connect buyers, sellers, and renters in a secure online environment. The marketplace enables users to explore a wide range of offerings, build connections, and complete transactions with confidence. By focusing on seamless user experiences and trusted interactions, RUGARI Marketplace supports individuals and businesses in growing their commercial activities. The company is dedicated to leveraging technology to simplify commerce and expand access to new market opportunities.
Role Description The Marketing Strategist is a full-time, on-site role based in Kigali, responsible for developing and executing marketing strategies that drive awareness, engagement, and growth for RUGARI Marketplace. This role involves conducting market and user research, analyzing trends, and identifying target segments to inform campaigns and positioning. The Marketing Strategist will plan and manage multi-channel marketing initiatives, coordinate messaging across digital and offline channels, and collaborate with product and operations teams to align marketing efforts with platform goals. Day-to-day tasks include creating strategy briefs, tracking campaign performance, preparing reports and insights, and refining strategies based on data and feedback. The role also includes supporting brand development, optimizing communication approaches, and contributing to long-term growth plans for the marketplace.
Qualifications

• Strong skills in Market Research and Research to gather insights, analyze data, and understand user behavior and market trends.
• Demonstrated experience in Marketing and Marketing Strategy to design and implement effective, measurable campaigns.
• Excellent Communication skills, including clear written and verbal communication for internal collaboration and external messaging.
• Experience with digital marketing tools, analytics platforms, and campaign measurement techniques is highly beneficial.
• Ability to work on-site in Kigali, collaborate with cross-functional teams, and manage multiple projects and deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Background in e-commerce, marketplaces, or technology-driven businesses is an advantage.

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