Sales & Business Development Officer

Application call: Sales and Business Development Officer position

Company: Agri Kungahara Ltd

Location: Nyarutarama, Remera, Gasabo, Kigali, Rwanda

Email: agrikungahara@gmail.com

Tel: 0783127662

Application Deadline: 11 September 2026

Agri Kungahara Ltd, a Rwandan company producing Pinksip healthy natural juices and other value-added agricultural products, is seeking a highly motivated, proactive and results-oriented Sales and Business Development Officer to join the team.

The successful candidate will be responsible for driving sales growth, acquiring new customers, strengthening relationships with existing customers and expanding the market presence and awareness of Agri Kungahara products.

Key Responsibilities

• Develop and implement sales strategies to increase revenue.
• Identify and acquire new customers, including shops, supermarkets, restaurants, hotels and distributors.
• Maintain and grow relationships with existing customers and increase repeat orders.
• Conduct regular field sales visits and promote Pinksip products.
• Develop new sales channels (e.g.: selling at events), partnerships and distribution opportunities.
• Follow up on leads, inactive customers and potential business opportunities.
• Monitor market trends, customer needs and competitors.
• Organise product promotions, sampling and other sales activities.
• Track sales performance and achieve agreed monthly and quarterly targets.
• Maintain accurate customer and sales records that are traceable and prepare regular sales reports.
• Collaborate with the production team for product development goals.
• Coordinate with the production and finance teams to ensure timely fulfilment of customer orders and proper follow-up of customer payments.

Required character and personal attributes

• Proactive, self-motivated and independent.
• Target-driven and results-oriented.
• Confident, outgoing and persuasive.
• Strong communication and negotiation skills.
• Persistent and resilient when facing rejection.
• Entrepreneurial and able to identify opportunities.
• Honest, trustworthy and responsible.
• Customer-focused and relationship-oriented.
• Well-organised and disciplined.
• Analytical and good at problem-solving.
• Comfortable working out of office and taking initiative.

Required Skills and Experience

Applicants should have:

• A Bachelor's degree in Sales and Marketing, Marketing, Business Administration, Digital Marketing or related fields.
• Relevant experience in sales, business development, marketing or customer acquisition.
• Experience in FMCG, food and beverage, retail, agribusiness or related industries will be a strong advantage.
• Demonstrated ability to acquire new customers and generate sales.
• Strong communication, interpersonal and negotiation skills.
• Good customer relationship management skills.
• Good planning, organisation and reporting skills.
• Ability to work independently and achieve measurable targets.
• Good knowledge of the Rwandan retail and consumer market will be an advantage.
• Good computer skills, particularly Microsoft Office or Google Workspace.
• Able to use social media and create attractive social media content.
• Fluency in English and Kinyarwanda; knowledge of French will be an advantage.

What We Are Looking For

We are looking for someone who will take ownership of sales growth, rather than simply waiting for instructions. The successful candidate should be able to identify opportunities, approach potential customers, convert them into buyers, maintain relationships and consistently work towards increasing Agri Kungahara's revenue.

Application Procedure

Interested and qualified candidates should submit a detailed CV and any supporting portfolio if they have it (the portfolio is optional) by email to:agrikungahara@gmail.com

Deadline: 11 September 2026

Notes: Only shortlisted candidates will be contacted for the next stage of the recruitment process.

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