Sales Executive

Role Description The Sales Executive is a full-time, on-site role based in Kigali, responsible for driving revenue growth across Avuity’s ICT and energy solution portfolio. On a day-to-day basis, this role identifies and qualifies new business opportunities, manages a sales pipeline, and conducts client meetings and presentations to understand customer needs and propose tailored solutions. The Sales Executive prepares and delivers proposals, coordinates demonstrations with technical teams, negotiates commercial terms, and supports contract closure. The role also involves maintaining strong relationships with existing clients, monitoring market trends and competitor activities, and providing feedback to internal teams to refine offerings and sales strategies. Regular reporting on sales activities, forecasts, and performance against targets is expected, along with participation in industry events and marketing initiatives.

Qualifications

• Strong consultative selling and relationship management skills, with the ability to understand client needs and translate them into solution-based proposals.
• Proven experience in B2B sales within ICT, energy solutions, or related technology fields, preferably in the African market.
• Ability to build and manage a sales pipeline, conduct effective presentations, and negotiate contracts to successful closure.
• Solid understanding of ICT domains such as cybersecurity, cloud and network solutions, data center services, or digital workplace technologies (knowledge of energy solutions is an advantage).
• Excellent communication, interpersonal, and stakeholder engagement skills, with strong business writing and presentation capabilities.
• Comfort working with CRM tools, sales reporting, and basic sales analytics to track performance and forecast revenue.
• Bachelor’s degree in Business, Marketing, ICT, Engineering, or a related field, or equivalent practical experience.
• Self-motivated, target-driven, and able to work independently while collaborating effectively with technical and delivery teams.
• Fluency in English required; knowledge of local or regional languages is an added advantage.
• Willingness to travel for client meetings, events, and regional business development as needed.

Key responsibilities

Pipeline & new business

•   Proactively prospect and qualify new leads through outbound outreach, referrals, events and channel partners.

•   Build and maintain a healthy pipeline sufficient to meet and exceed assigned quota.

•   Understand customer needs and position the company's products/solutions to address them.

Selling & closing

•   Own the full sales cycle: discovery, demos/presentations, proposals, negotiation and close.

•   Hit the number. Consistently achieve monthly, quarterly and annual sales and revenue targets.

•   Prepare accurate quotes, proposals and contracts in line with company pricing and approval processes.

Account management & growth

•   Manage and grow a portfolio of existing accounts — driving retention, renewals, upsell and cross-sell.

•   Ensure a smooth handover to onboarding/support and act as the customer's ongoing point of contact.

•   Support channel partners and resellers in the territory where applicable.

Reporting & collaboration

•   Keep the CRM clean. Log all activity, opportunities and forecasts accurately in the CRM (e.g. Salesforce / HubSpot).

•   Provide the Country Manager with reliable forecasts and regular pipeline updates.

•   Share market intelligence — competitor activity, pricing and customer feedback — with the team.

Key performance indicators

•   Quota attainment (revenue / new business against target).

•   Qualified pipeline generated and pipeline coverage.

•   Win rate and average deal cycle.

•   Account retention, renewals and expansion revenue.

•   Sales activity levels and CRM data quality.

Qualifications & experience

•   3–7 years' experience in B2B sales, preferably within technology, telecom, SaaS or a related solution-selling environment.

•   Demonstrable track record of meeting or exceeding sales targets.

•   Bachelor's degree in business, IT, marketing or a related field (or equivalent practical experience).

•   Familiarity with CRM tools and a structured, activity-driven sales approach.

•   Existing local market network is an advantage.

Skills & competencies

•   Strong consultative selling, communication and negotiation skills.

•   Self-motivated, resilient and target-driven, with a hunter mindset.

•   Well organised, with good time and territory management.

•   Customer-focused and able to build trust and long-term relationships.

•   Coachable and collaborative team player who works well under a Country Manager's direction.

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